PDF Download MARKETING 3E PBy Paul Baines, Chris Fill
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MARKETING 3E PBy Paul Baines, Chris Fill
PDF Download MARKETING 3E PBy Paul Baines, Chris Fill
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Imagine you had the opportunity to teach your marketing module from within the marketing department of a top company?
This third edition of Marketing maintains the fresh and practice- focused approach for which it has become so popular, and continues to provide students with a truly unique insight into the fascinating world of a marketing practitioner through informative and engaging bespoke video interviews with those in the industry.
- How did a youth engagement agency Livity use young people's affiliation for music to raise awareness of Childline?
- What social media campaign did Virgin Media decide upon to promote superfast broadband?
- How did BBH go about shifting reader perceptions of the Guardian newspaper?
- Which message did Budweiser Budvar decide to develop in order to build strong emotional links with its customers?
Fully integrated with the topics covered in the textbook, each practitioner interview demonstrates how marketing problems are approached and solved in the real world. Hear from an international mix of companies including Virgin Media, Orange, Bartle Bogle Hegarty, Brompton Bicycle, Oxfam, BrainJuicer, Budweiser Budvar in the Czech Republic, Systembolaget in Sweden, and RAK Bank in the UAE.
Theory is firmly set in context for students through extensive use of integrated examples and mini cases within each chapter featuring companies such as twitter, itunes, and Red Bull, and covering marketing in a global context discussing Unilever operating in China, Nestle marketing in Malaysia, and a company selling halal meat in North London.
Review and discussion questions conclude each chapter bringing together the themes discussed and encouraging students to engage with the material. Links to seminal papers throughout each chapter also present the opportunity to take this learning further, if desired.
Employing their trademark lively writing style, the authors continue to encourage students to explore beyond the classical marketing perspectives, provoking them into thinking critically about how they would approach marketing issues.
Students will learn the theory that supports those skills vital to successfully engaging with marketing across all areas of society, from dealing with sceptical consumers, selling products to the government, and deciding which pricing approach to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to their advantage.
Supporting both students and lecturers are the accompanying online resources:
For lecturers:
- Access exclusive video interviews of marketers from well-known organizations including Virgin Media and BBH to share with your students and help make marketing theory relevant to them
- Save time by using the fantastic bank of additional resources including PowerPoint slides, comprehensive library of YouTube clips, test bank and tutorial activities to help support your teaching.
For students:
- Learn from the top recruitment professionals on the attributes they look for in graduates entering the workplace
- Explore the latest developments in digital marketing and social media
- Download our expert authors' podcasts to learn and revise on the go
- Check you've really understood with a wealth of multiple choice questions, worksheets and activities
- Sales Rank: #217543 in Books
- Published on: 2014-04-27
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x 1.20" w x 10.40" l, .0 pounds
- Binding: Paperback
- 768 pages
Review
Not only have Baines and Fill created an extremely comprehensive and practical guide to the complex world of marketing, they have also liberally illustrated it with real-life global examples. Add this to their Online Resource Centre and you have essential reading for student and practitioner alike. - John Flynn, Immediate Past Master, Worshipful Company of Marketors This book brings together the best of traditional and contemporary marketing theory and practice in a way that enables both students and managers to understand and implement the key concepts. The strong evidence-based approach provides practical examples and support material, which makes this a must-read book. - Dr Deborah Roberts, Nottingham University Business School
About the Author
Paul Baines, Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University.,Chris Fill, Director of Fillassociates, Visiting Professor at Poitiers Business School, formerly Principal Lecturer at the University of Portsmouth, and Senior Examiner at the Chartered Institute of Marketing.
Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines
Chris Fill is a Director of Fillassociates. Formerly a Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organisations including several publishers. He is a Visiting Professor at Poitiers Business School and a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner responsible for the marketing communications modules, and more recently the Professional Postgraduate Diploma module, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written over 30 books, including his internationally recognised textbook, Marketing Communications, now in its 6th edition. Other recent titles include Corporate Reputation, Advertising, and Essentials of Marketing.
Chris speaks regularly on marketing and corporate communication issues. Twitter: @chris1fill
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Download PDF Orchids For Dummies, by Steven A. Frowine
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Orchids For Dummies, by Steven A. Frowine
Download PDF Orchids For Dummies, by Steven A. Frowine
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From the Author
Believe it or not, orchids — the most glamorous and spectacular flowering plants in the world, nature’s true masterpieces — are easy to grow! You just need to give them what they need. And their requirements are not difficult to meet — adequate light, humidity, water, and ventilation. Sure, there are other nuances, like fertilizing, repotting, insect and disease control, but none of these are daunting. I’ve been growing and blooming orchids in my home for almost 40 years — mostly not in a greenhouse, but under lights or in the windowsill. Helping you achieve success with these glorious plants is my pleasurable mission. If you follow the steps I lay out in this book, you will grow orchids that thrive. Everything in this book comes from many years of my own trials and errors — not from theories about what should happen or what orchids might need. Sure, I’m a professional horticulturist, but probably more importantly, I’m a hands-on, sometimes fanatical, home orchid grower. I don’t share with you anything in this book that I haven’t tried myself or am sure that works. Years ago, the methods of orchid culture were well-guarded secrets, hoarded by commercial growers and private estate gardeners. That’s not the case here. This is a tell-all book where all secrets are revealed. So you can now enter this wonderful world of orchids without fear, knowing that you’re armed with the information you need to be successful and enjoy one of the most rewarding and fascinating, lifelong hobbies that you’ll ever experience — growing orchids.
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From the Back Cover
Packed with photos, including 8 pages in full color Color your world with orchids Orchids are beautiful, fragrant, wonderfully varied, and surprisingly affordable. But aren't they hard to grow at home? No! says orchid grower extraordinaire Steve Frowine. In this handy guide, he shows you step by step how to select the right orchids, keep them healthy, encourage blooms, and even propagate your own plants. The National Gardening Association (NGA), is a not-for-profit leader in plant education. THE DUMMIES WAY™ Explanations in plain English "Get in, get out" information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Select orchids that will thrive in your home Water, fertilize, repot, and propagate orchids Decipher complicated orchid names Get familiar with favorite orchid varieties Create spectacular orchid displays Get smart! @www.dummies.com Find listings of all our books Choose from many different subject categories Sign up for eTips at etips.dummies.com
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Product details
Paperback: 288 pages
Publisher: For Dummies (March 4, 2005)
Language: English
ISBN-10: 9780764567599
ISBN-13: 978-0764567599
ASIN: 0764567594
Product Dimensions:
5.8 x 0.8 x 9 inches
Shipping Weight: 13.4 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
181 customer reviews
Amazon Best Sellers Rank:
#57,715 in Books (See Top 100 in Books)
Or the difference between "repotting" and "changing the potting media (material)...can you reuse plastic containers if u change the potting media and disinfect/clean the old plastic container? These are the specifics I would like to know more about, specifically for moth orchids l, which are the most widely sold type of orchid in the North EAstern United States, so the book could have included more information specific to the most popular beginner orchids being bought at big box stores and supermarkets etc, as orchid specialty stores are not widely available in most areas of the U.S.
I am not a beginning grower but do grow Phalaenopsis and a couple of other varieties under "normal" home conditions and do very well without much fuss. The information about purchasing all those pruning tools, a blow torch, special humidifiers and climate control systems for beginning growers is overkill. Someone new to orchids with just a few plants does not need to go to all that trouble and expense. In the beginning, In the beginning, I thought I needed to do all of that, but learned that my plants were the happiest if I just let them do their thing, watering appropriately, giving them good light and repotting them when they needed it. As far as sterilizing your pruning tools, use a cotton ball dipped in bleach or the prepackaged alcohol wipes work well. No need to get a blow torch, gloves and goggles in order to repot an orchid. The book was helpful but actually a little confusing. Much of the information was on a very basic level, yet some of it was geared to the greenhouse/serious grower. If I had picked this book up when I got my first plant, I never would have gotten another one because I never would have gone to all that trouble. I agree with someone else who said that the Rittenhauser's books are better. Read this one, but take some of the information presented with a grain of salt. Orchids are not difficult, nor do they require a lot of expense to grow well, as the author may lead people to believe.
I usually look at as much of a book as possible before buying, and sometimes I get a copy from the library to read and decide if I want the book (YES, I do buy books even after I've read them). Neither option was available, so I bought this one. I'm rather disappointed, as it doesn't really answer the questions I have about growing orchids. I've been growing orchids for several years, (phalaenopsis and oncidium) and I still have a lot of questions about growing them. For example, what do you do with the roots that grow outside the pot, when you re-pot the orchid? Tuck them into the potting mix? What if they're too long? Should you wrap the around inside the pot? Cut the ends off? Leave them out? What potting mix is best for specific orchid species? This book lists all the available (and some are not readily available) ingredients, but gives no guidance about specific mixes for specific orchids, just 2 recipes. Alo, how firmly do you pack the potting mis around the orchid? More illustrations would have helped. On the other hand, there was too much about too many species of orchids that the average windowsill grower will never want to mess with. And, if one chooses to try something more advanced, one would then turn to advanced books--not a 'For Dummies'. So, if I'd been able to review the content more thoroughly, I would not have bought this book. I'm still looking for a go9od book on orchid culture!
Love this book ! I've just started working with Orchids, and need all the help I can get. This book is an easy read, is quite humorous while at the same time, very informative, and I find myself laughing out loud at Mr. Frowine's humor while at the same time, getting a better sense of how these new-to-me 'plants' really work. (So far, my Orchids are still alive !)
What should have been a quick and simple reference book is dragged down with TMI on a zillion different varieties of orchids. This makes finding basic information unnecessarily difficult.
The book is full is great information for those who are just starting out with growing orchids. The item was shipped in a flimsy plastic bag, relying on the rigidity of the book. As a result, the book arrived severely bent and smashed to the point that it is extremely difficult to read the book. They didn't have any more so I got a full refund without any question. But, I really needed the book and wasted a week waiting on this just to have it arrive and tease me.
This book is helpful for the beginner but on a most critical subject - watering orchids - it is of little help. It itemizes about ten variables that can influence how often to water but gives no specific directions. It concludes the discussion by saying that the leaves will indicate when an orchid is being watered too much or too little and goes on to state that the symptoms are the same for either condition. It then recommends repotting the dying orchid in an attempt to save it. So then what?
I have only glanced at the pages and so much information, very detailed about the whys and hows of dealing with Orchids (my favorite flowers). It has a lot of topics, beautiful pictures, well written, easy to understand with instructions and advice given in many ways and forms. What I like is the pictures giving advice as to how to do things with arrows and indications, names.
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