Ebook Download The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Ebook Download The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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From the Back Cover
KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law MARKET: For those interested in learning about market pricing.
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Product details
Hardcover: 352 pages
Publisher: Prentice Hall; 5 edition (March 12, 2010)
Language: English
ISBN-10: 0136106811
ISBN-13: 978-0136106814
Product Dimensions:
6.7 x 1.1 x 9.2 inches
Shipping Weight: 1.4 pounds
Average Customer Review:
4.2 out of 5 stars
47 customer reviews
Amazon Best Sellers Rank:
#226,506 in Books (See Top 100 in Books)
Well, I had to get it for a class, so didn't have a choice in the book. It did what the professor asked. I would actually have recommended that the teacher look into another book, or be more willing to help (a separate issue not related to the book). Some of the content was not well explained, so unless you have a helpful professor or really understand the subject, not the easiest to use.
Since the first edition in 1987, Tom Nagel's "The Strategy and Tactics of Pricing" has been the standard pricing text and an indispensable guide to value-oriented pricing for students and practitioners alike. All the major pricing topics are expertly covered with a good balace between theory and practice. As one very interested in this important topic and about to publish his own pricing book, I can highly recommend this work as there is nothing comparable on the market today.
I took a basic Econ class in college but recently got a job working in a pricing department at a fortune 500 company... Yikes, right? I had to learn about pricing quickly so I would have a framework to discuss pricing with my co-workers (I do the more technical side of reporting, so it's not strictly necessary I understand. But it sure helps :-).I heard about this book via MIT's Open Courseware, where it is used in a grad level class on pricing. As you can imagine, I was intimidated since I'd only ever taken one, basic econ class in college. But I was desperate to learn and this book came highly recommended on just about every forum on pricing I came across.And you know what? I have been floored by how accessible this book is. All of the concepts are neatly laid out, explained thoroughly and given relate-able business cases so you can understand the concepts and their importance to modern business practice. As a result I actually understand what market baskets are, why product differentiation matters to pricing and I'm starting to grasp how to implement new pricing structures in our ever expanding market. I feel like an actual asset to my team ;-).I am very happy with this book and would recommend it to anyone who needs to lean about pricing. Totally worth the $50.
As a buyer: I'm understanding why stores offer me certain prices and discounts, and why I choose what I choose...As a seller (reason why I bought the book): This book is very proffesional. Goes straight to the point. Very orginized structure. Evidently, it is written for people who are already in the business, not for new entrepeneurs. I'm highlighting many things because this is one of those books that you want to carry with you and use it as refference...
Needs a Kindle version. A lot of information from the older editions have been edited out which is a shame because they were very good.
HATE marketing but this book was clear and it actually helped me understand more about marketing
An evolving timepiece that encapsulates the best MBA in a single book.
The content of the book is five stars. It loses one star for the tiny font, and general quirkyness derived from what I attribute to a lack of optimization to the Kindle.
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